Wrapping up our Fight Against Hunger food drive

Today marked the last day of Geaux Communication’s food drives held in The Cottages and The Woodlands of Baton Rouge, and I can say that they have been a great success. Although I had been checking up on their progress daily, I had not expected the rise in donations that happened over the course of the weekend. Needless to say, I want to take the chance to thank everybody who contributed in any way to this event, and say this would not have happened without you!

As a student running the campaign on my own, I can not express how nerve-wracking the process has been but I can say I have some peace of mind knowing I have been able to foster awareness among students in my community.

I’ve gotten a lot of feedback from many of you saying the age group our campaign is trying to target is one of the most difficult to engage because of the ways society can cause us to behave. While I agree, I would like to share with this picture to show how the smallest things start from nothing, and build up; its all a process.


This small portion of the food bank – in comparison to the rest of the facility – is one which can not be filled by the provisions donated in one food barrel. However, any and all quantities can go a long way. Like Voltaire said, “no snowflake in an avalanche ever feels responsible,” but with a positive twist.

Normally, one-barrel food drives can help provide enough food to be sent out to at least one agency for its weekly delivery. The food bank could be serving a small group of community members out of those agencies, such as local soup kitchens, or a much greater scale of people, through organizations such as St. Vincent de Paul and The Salvation Army. After all, the Greater Baton Rouge Food Bank does serve 125 agencies!

I’d like to touch on a few of the methods used to promote this event; among those were social media marketing. Here’s a peek at one of the graphics that were distributed among one of the apartment complexes:

I do have to say that among the tactics that garnered the most awareness involved personal contact with friends, coworkers and connections. The power of word of mouth is a force to be reckoned with, as I can say it was responsible for the development of this food drive.

To find out more on the results of this campaign, stay tuned for my next post. For more information about the Greater Baton Rouge Food Bank, check out http://www.brfoodbank.org.


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