Geaux Communication’s campaign goals are currently in the process of meeting expectations as it holds its Fight Against Hunger food drive in two off campus living areas.After several meetings and phone calls, The Cottages of Baton Rouge and the Woodlands of Baton Rouge both gave the approval to host a food drive benefitting the Greater Baton Rouge Food Bank. I have to say the most stressful part of this ongoing event thus far was awaiting approvals from corporate as to whether or not the drive would be able to happen. Once everything was approved, however, I was able to get to work and promote the event to residents of the venues.
Initially, I had planned to mainly target the residents living in these venues. However, as time passed, I realized I needed to reach a much larger audience. Although there are roughly 1,500 residents living in both areas, I found advertising outside of the venues would allow broaden our audience and allow other students to participate.
photo courtesy of The Cottages of Baton Rouge
In addition to the upfront marketing efforts of delivering fliers to every apartment in the venues, I have utilized social media to spread the word on this event. Facebook and Twitter have been extremely helpful in reaching the masses while taking up considerably less time than hand delivering the information. This, however, is not to say that we have not had the need for approvals of graphics and wording on the materials advertised.
Essentially, I found that referring to various online sources on tips on managing and promoting events was extremely helpful. Social Media Today was able to provide various articles on how social media can help promote your events, and PR Week gave an example of how an agency of the food bank was able to raise several meals throughout a month-long campaign.
While the food drive is ongoing, I am able to say it is off to a great start. Already, there have been various donations and with five days left until the end of it, I can say I am excited to see how much we can raise for the fight against hunger.
For more information on the Greater Baton Rouge Food Bank, check out their website and Facebook page.
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